The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

This Code also represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete application procedures will be accredited by BBB.

As an Accredited BBB business the Optimum Wellness Naturopathic Medical Clinic has met and abides by the following standards:

1. Build Trust – Establish and maintain a positive track record in the marketplace.

Better Business Bureau LogoAn accredited business or organization agrees to

  •  Have been operational (actively selling products or services) in any BBB service area for at least the most recent 12 months, unless the principal(s) previously operated a similar business with an eligible record (one that qualifies for BBB accreditation).
  •  Fulfill all licensing and bonding requirements of applicable jurisdictions; provide all license and bonding information upon application for BBB accreditation; and provide periodic updates upon request of BBB.
  • Be free from government action that demonstrates a significant failure to support BBB ethical principles in marketplace transactions (this requires a determination by BBB as to the nature of any violation, whether it was caused or condoned by management and actions taken to resolve underlying issues that led to the government action).
  • Be free of an unsatisfactory rating and maintain at least a B rating at the accrediting BBB and the BBB where it is headquartered, if different.

2. Advertise Honestly

Adhere to established standards of advertising and selling.

3. Tell the Truth

Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent

Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honour Promises – Abide by all written agreements and verbal representations.

6. Be Responsive

Address marketplace disputes quickly, professionally, and in good faith.

7.  Safeguard Privacy

Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

8. Embody Integrity

Approach all business dealings, marketplace transactions and commitments with integrity.

To learn more please visit: