1. Build Trust - Establish and maintain a positive
track record in the marketplace.
An accredited business or organization agrees to:
- Have been operational (actively selling products or services) in any BBB service
area for at least the most recent 12 months, unless the principal(s) previously
operated a similar business with an eligible record (one that qualifies for BBB
- Fulfill all licensing and bonding requirements of applicable jurisdictions; provide
all license and bonding information upon application for BBB accreditation; and
provide periodic updates upon request of BBB.
- Be free from government action that demonstrates a significant failure to support
BBB ethical principles in marketplace transactions (this requires a determination
by BBB as to the nature of any violation, whether it was caused or condoned by management
and actions taken to resolve underlying issues that led to the government action).
- Be free of an unsatisfactory rating and maintain at least a B rating at the accrediting
BBB and the BBB where it is headquartered, if different.
2. Advertise Honestly
Adhere to established standards of advertising and selling.
3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures
of all material terms.
4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly
disclose all policies, guarantees and procedures that bear on a customer’s decision
5. Honour Promises - Abide by all written
agreements and verbal representations.
6. Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.
7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information
only as needed, and respect the preferences of customers regarding the use of their
8. Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.
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